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CPDP 2016 The great data race - How commercial utilization of personal data challenges privacy |
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CPDP 2016 The great data race - How commercial utilization of personal data challenges privacy Par SecurityTube.NetLe [2016-03-16] à 05:53:08
Présentation : The great data race - How commercial utilization of personal data challenges privacy Organized by the Norwegian Data Protection Authority Chair Frederik Zuiderveen Borgesius, IViR-UvA NL Moderator Rob Van Eijk, Dutch Data Protection Authority NL Panel Townsend Feehan, IAB Europe EU , Monique Goyens, European Consumer Organisation BE , Marie Charlotte Roques Bonnet, Microsoft FR , Bjørn Erik Thon, Norwegian Data Protection Authority NO A data race is currently taking place in the media and advertising industry. New technology and the ability to gather and analyse large volumes of data are changing the ways in which advertisers reach consumers. Computers and algorithms have taken over the sale of advertising space. This results in highly targeted marketing, which presupposes that the marketers have a thorough understanding of our habits, interests, tastes and network of contacts, in order to have the greatest impact. This raises a number of challenges. In this panel, industry and consumer representatives will meet to discuss what measures can be taken to strengthen user control and transparency in the market. In particular, the panel will address the following questions - Is the lack of transparency in the digital advertising market problematic - Is it possible to find a balance between industries need for knowledge and consumers right not to be tracked - Is it acceptable for publishers and other content providers to offer take it or leave it -solutions - To what extent can the new GDPR contribute to more transparency and better consumer control For More Information Please Visit - http www.cpdpconferences.org
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